#ShesoTechyWednesday: One of My Biggest Mistakes

#ShesoTechyWednesday: One of My Biggest Mistakes

When I started my website almost 2 years ago, I didn’t know then what I know today. I had no idea how to create an e-mail opt-in pop-up, so that when I transferred my website to a hosting site I would still be able to keep in touch with my followers.
After changing my website name and layout, I marketed my website through various platforms such as: Instagram, Twitter, and Periscope. I gained some followers and retention through these platforms, but I could’ve reached a larger audience if I had an e-mail list of subscribers.
Currently, I use the WordPress plugin MailMunch to encourage reader’s to subscribe to my newsletter, and then I use Mailerlite to send out e-mails and newsletters to my subscribers.
Mailmunch is user friendly, and it offers different options for it’s customers. The first step to creating your MailMunch pop-up is selecting which style you like, and then creating a message. After creating your message you can chose to integrate it with your e-mail marketing program. Finally, you can publish your pop-up and have it displayed on your homepage.
Do you have a e-mail-opt-in for your website ?
Website Name Change: When is It Time to Switch Things Up?

Website Name Change: When is It Time to Switch Things Up?

Last August, I blogged regularly, in order to fulfill my dream of becoming a beauty editor at a magazine. While doing the behind the scenes work required to get a blog up and running smoothly, I came up with the idea to turn my blog into an online magazine. At the time, I didn’t realize, how much money, time, and energy such a lofty goal would require.

During my attempt to turn the blog into a magazine, I took a few online courses, learned some coding language, and continued to research and study new skills to enhance my website. Eventually, I decided to put my dream of having an online magazine on hold for now, and rebrand my website and my online presence. I changed my website and social media handles from kimberlyjoymua.com (@kimberlyjoymua) to the www.thepursuitofjoy.com (@thpursuitofjoy).

The decision to change my website name was difficult because sometimes followers might not recognize a brand’s new name. I decided to take a leap of faith and brainstorm new names for my brand. After a few months of going over various names, and then booking a session with Adeea Rogers, I came up with a long lists of names like joybeyondbeauty, beautybeyondjoy, beyondtheprettythings,thepursuitofjoy, and a few more. I kept circling back to the name thepursuitofjoy.com because if I hadn’t pursued what interested me I wouldn’t be where I am today. Today I  have a collection of over 80 blog posts, various followers on my social media platforms, and I am a Brand Ambassador for SheaMoisture.

Several months ago, I did a Pericope broadcast on the importance of pursuing your interests versus your

Sometimes the interests you hold for a particular topic such as technology might lead you to take courses in computer coding and research more information on the topic. Following your interests might lead to your passion. People often say follow your passion, and it will lead you to the perfect career or something you love. In my experience it has been the reverse! My curosity to learn more about computer coding, digital graphics, and website building has helped me to create a website and brand I am passionate about and share with the world online.

The strides I’ve made did not take place over night; instead it has been and continues to be a long road filled with a lot of sweat, tears, and long nights building my website and my social media platforms, in addition to taking online courses.

*Have you ever changed your brand name? If so, what was your rebranding experience like?


Going for Gold with Thrive Wall

Going for Gold with Thrive Wall

Last week Friday, I watched the opening ceremony to the Rio Olympic games with my niece and nephew. It was so amazing to watch  these athletes proudly wave their country’s flag into the majestic blue sky. As they embark on their Olympic journey this week, it is a perfect reminder that when you visualize your goals anything is possible!

This week kicks off week two of Thrive Wall. Visually seeing what I have completed over the past week has me so excited, because I can no longer say “I didn’t complete anything.” I’m looking forward to going for gold this upcoming week as I take on the challenge of completing even more goals!

*You’re a rockstar! What are some goals that you completed this past week?

Striving for Greatness- Strive Wall

                                                       Write it down make it happen.”

One of the challenges I face as an entrepreneur is focusing to much on how far I need to go; instead of how far I’ve come. By writing down some of my current goals down on #strive wall, it enables me to visualize what I would like to accomplish for that month.


What are some strides you would like to make in your business this month?

#strivewall        #thpursuitofjoy

Thrive Wall: The Importance of Celebrating Your Wins

Being an entrepreneur means juggling many hats, and sometimes it can be easy to forget how far we’ve come. I created the concept Thrive Wall & Strive Wall to celebrate and share our successes and goals in businesses. Throughout the month of August, we will be throwing paint against the wall(virtually) and writing down our strive goals, and celebrating the thrive goals we have accomplished.

*Watch my Periscope Broadcast where I share how I came up with the concept for strive and thrive wall 


Pin It on Pinterest