#ShesoTechyWednesday: One of My Biggest Mistakes

#ShesoTechyWednesday: One of My Biggest Mistakes

When I started my website almost 2 years ago, I didn’t know then what I know today. I had no idea how to create an e-mail opt-in pop-up, so that when I transferred my website to a hosting site I would still be able to keep in touch with my followers.
After changing my website name and layout, I marketed my website through various platforms such as: Instagram, Twitter, and Periscope. I gained some followers and retention through these platforms, but I could’ve reached a larger audience if I had an e-mail list of subscribers.
Currently, I use the WordPress plugin MailMunch to encourage reader’s to subscribe to my newsletter, and then I use Mailerlite to send out e-mails and newsletters to my subscribers.
Mailmunch is user friendly, and it offers different options for it’s customers. The first step to creating your MailMunch pop-up is selecting which style you like, and then creating a message. After creating your message you can chose to integrate it with your e-mail marketing program. Finally, you can publish your pop-up and have it displayed on your homepage.
Do you have a e-mail-opt-in for your website ?
#ShesotechyTuesday- Switching to a Instagram Business Profile: The Pro’s & Con’s

#ShesotechyTuesday- Switching to a Instagram Business Profile: The Pro’s & Con’s

Trying to get your brand recognized on Instagram just got a little bit easier. Instagram now gives users the option to have either a business or personal page.

Selecting a business page allows your Instagram profile to be connected to your Facebook page. Also, your posts will now have detailed analytics informing you how many people viewed, engaged, and liked your social media posts. Followers can send you a direct e-mail from your Instagram business page. Another cool feature to Instagram business page is that you can promote specific posts.

A personal Instagram page is a great way to build your professional brand. You can keep your friends and family informed of your latest trips, events, and more with pictures and videos. However, a personal page does not allow you to view the analytics of your posts or provide your followers with your e-mail address. Although a personal page does not have all the perks of a business page, you can still look up social media posts analytics on iconosquare.com. Iconosquare is a website that shows you which of your posts has the highest reach, and which of your followers has viewed your page the most.

In order to switch to a IG business page, first you have to setup your Facebook business/fan account. Next go to your Instagram profile, and click on the wheel icon at the right corner of your page. Scroll down the page until you see Switch to Business Account. Then your business account profile will have a contact and a follow option for viewers. You can add your business e-mail address by clicking on edit profile and scrolling down to add e-mail address.

*Will you switch to a IG business account or stick with a personal account?

Website Name Change: When is It Time to Switch Things Up?

Website Name Change: When is It Time to Switch Things Up?

Last August, I blogged regularly, in order to fulfill my dream of becoming a beauty editor at a magazine. While doing the behind the scenes work required to get a blog up and running smoothly, I came up with the idea to turn my blog into an online magazine. At the time, I didn’t realize, how much money, time, and energy such a lofty goal would require.

During my attempt to turn the blog into a magazine, I took a few online courses, learned some coding language, and continued to research and study new skills to enhance my website. Eventually, I decided to put my dream of having an online magazine on hold for now, and rebrand my website and my online presence. I changed my website and social media handles from kimberlyjoymua.com (@kimberlyjoymua) to the www.thepursuitofjoy.com (@thpursuitofjoy).

The decision to change my website name was difficult because sometimes followers might not recognize a brand’s new name. I decided to take a leap of faith and brainstorm new names for my brand. After a few months of going over various names, and then booking a session with Adeea Rogers, I came up with a long lists of names like joybeyondbeauty, beautybeyondjoy, beyondtheprettythings,thepursuitofjoy, and a few more. I kept circling back to the name thepursuitofjoy.com because if I hadn’t pursued what interested me I wouldn’t be where I am today. Today I  have a collection of over 80 blog posts, various followers on my social media platforms, and I am a Brand Ambassador for SheaMoisture.

Several months ago, I did a Pericope broadcast on the importance of pursuing your interests versus your

Sometimes the interests you hold for a particular topic such as technology might lead you to take courses in computer coding and research more information on the topic. Following your interests might lead to your passion. People often say follow your passion, and it will lead you to the perfect career or something you love. In my experience it has been the reverse! My curosity to learn more about computer coding, digital graphics, and website building has helped me to create a website and brand I am passionate about and share with the world online.

The strides I’ve made did not take place over night; instead it has been and continues to be a long road filled with a lot of sweat, tears, and long nights building my website and my social media platforms, in addition to taking online courses.

*Have you ever changed your brand name? If so, what was your rebranding experience like?


#ShesoTechyTuesday: The Impact of the Color of Emotion Wheel for Branding

#ShesoTechyTuesday: The Impact of the Color of Emotion Wheel for Branding

                             Being an entrepreneur is not for the faint of heart.

Entrepreneurship is tough, but it’s also rewarding! Imagine- you go from writing an idea on paper, to creating a road map, finalizing the details of your business plan, and lastly publishing your website. Most days you’re a web-developer, lawyer, assistant, customer service rep., researcher, and content creator, in addition to being the owner of your brand. To say you wear many hats is an understatement!

For the next four weeks, we’ll discuss the key steps to jump-start your brand and take a leap into the entrepreneurship arena. You’ll learn everything you need to know about the color of emotion for branding, how to create a logo, choose the right website template, and much more! This week we will cover the color of emotion for branding!

Brands use the color of emotion wheel as a guide to select which colors best represent their brand and create a connection with their customers.

Some famous logos are Oreo’s font logo with white and blue text, Apple’s grey apple, and Target’s red bull eye. The colors that brands select for their logos represents something different on the color of emotion wheel. Blue represents trust, dependability, and strength. Grey symbolizes balance, calm, and neutral. Red conjures feelings of excitement, boldness, and youth. Selecting the right color for your brand is important because it allows people to easily recognize your brand and logo. Throughout the world McDonald’s yellow colored M is universally recognized regardless of their menu. After examining the color of emotion spectrum, you might not look at your favorite logos the same way again!

Before creating a logo, graphic designers discuss with their clients which colors best represent their brand and why? In addition, designers inquire about what words, fonts, and shapes best reflect their brand. The more details that brand owners provide their designers with, the more likely it will be for designers to create and fulfill their client’s vision.

After changing my website name last month from kimberlyjoymua.com to thepursuitofjoy.com, I decided to change the color layout of the blog to purple. The main color that cascades throughout the blog now is a neon purple, and later this month two more colors will be introduced to further unify my brand. Purple symbolizes royalty, innovation, and creativity on the color of emotion wheel. Selecting the color purple was important for my brand because the website thepursuitofjoy.com addresses beauty, food, and technology. Purple is easily recognizable and embodies mission of my brand.

*What are some of your favorite brand logos?

To find out more information about the color of emotion wheel click here.

Introducing: Techy Tuesdays

Techy Tuesdays will take place over the course of the next two weeks on Periscope at 6:30 p.m. E.S.T.  This Tuesday I will be discussing all things technology related, and tips on how to launch your own website. Join me @thpursuitofjoy on Periscope this Tuesday!

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